Juan Lucero

Juan Lucero was born in Agua Amar, Baja California Sur. After completing only six years of school, he dedicated himself to fly fishing, accumulating 26 years of experience. For many years, he worked with an intermediary guide. However, he decided to create his own company, and without any reservations for the current year, he left his former employer. Remarkably, it took only one week for his schedule to fill with reservations.

Now the owner of his own company, Juan works hard every day alongside his team. He learned to tie his own flies and, over time, met people who have significantly helped him by providing clients and products that make his work easier. The team now consists of three guides: Juan, his brother, and his son.

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