Jay Nicholas

Oregon Coast Guru

Favorite Fish:  Pacific Salmon, Steelhead & Cutthroat

Home Water:  Oregon Coast


Sitting down to write this bio, I realize that I’ve been a devoted angler throughout the last sixty years of my life — first fishing in 1955 with a hand-line in the Bosporus near Istanbul Turkey, through the present on the Northern Oregon Coast chasing salmon, steelhead, and cutthroat with modern flyfishing gear. That’s a lot of water under the bridge—including nearly four decades I worked as a fishery biologist.

Semi-retired since 2010, I‘ve fished roughly 200+ days each season—while juggling family time with tying flies, shooting YouTube videos, writing books, and sharing my enthusiasm for salmon conservation.

Given a genuine appreciation for ECHO rods and AIRFLO lines, plus my long-standing friendship with Tim, I’m honored to serve as an ambassador for Rajeff Sports. I fish tackle at every price point, and you’ll find a good half of the gear in my boat is innovated, designed, and distributed by the Tim and his Pro Staff.

Give me a wave, a shout, and say hello if you see me—whether we are out on the estuary, in a fly shop, at the Spey Clave, or in a coffee shop in Corvallis or Pacific City. I would love to meet you and share our passion for fly fishing.